Paid social for Nordic brands · Helsinki

We build and run the engine that turns ad spend into profitable customers.

For Nordic brands where paid social is already a significant spend. Creative, landing pages, tracking and daily optimisation, run by one team and judged on one number: what a new customer costs you against what they are worth.

Book an acquisition audit ->

Every account reviewed daily. Reported in business numbers, not platform numbers.

How one customer pays for itself
0 0 3 6 9 12 MONTHS SINCE ACQUISITION CUMULATIVE CONTRIBUTION COST TO WIN BREAK EVEN AFTER 12 MONTHS MODEL · 93% MONTHLY RETENTION

Drag the sliders. This is the arithmetic that decides whether paid social works for you, and it is the arithmetic we report on every month.
Ad creative Paid social Landing pages Tracking Daily optimisation

01 · Fit

Built for companies where growth is a numbers question.

We work with a small number of Nordic companies that already invest in paid social and want it to return more.

  • Spending €10,000 or more a month on paid social
  • Selling online, by subscription, or with a sales team behind the leads
  • Selling in Finland, Sweden, Norway or Denmark
  • Willing to share real sales data, so we can report on profit, not clicks

Not the right fit: first experiments with a small budget. If that is you, we will say so on the first call.

02 · Proof

The work

One job every time: turn ad spend into customers you can count. Here is what that looked like.

Case 01 · Meal subscription · built and run in-house

Five times the customer base, and over €2 million in sales from paid ads alone.

Before
Paid social that would not scale. Spend climbed, the customer count did not.
What we did
Rebuilt the paid social engine from the creative down. Ads that sold the everyday relief of eating well without cooking, every step of the funnel measured to the euro.
After
5× the customer base in the same channel. €37 to win a customer worth €550, and over €2 million in sales from paid advertising alone.
5×Customer base
in the same channel
€37Cost per
new customer
€550Avg. customer
lifetime value
€2M+Sales from
paid ads

03 · The engine

Four parts. One owner. One number.

Paid social usually underperforms for reasons nobody owns: creative that has worn out, a landing page built for something else, tracking that counts sales twice. We own all four parts and connect them to what a new customer costs.

01

Creative

Several angles tested against each other, and fresh concepts every month so results do not fade as the audience gets used to the ads.

02

Landing pages

A page built for one offer, not your homepage. We build it, test it and keep improving it.

03

Measurement

Server-side tracking with the Conversions API, checked against your actual sales, so the numbers can be trusted.

04

Daily optimisation

Every account is reviewed every day. Budget moves to what works before the waste builds up.

Seven years running paid social for our own subscription business: over €2 million in sales at €37 per new customer, against €550 in lifetime value.

04 · Reporting

Reported in business numbers.

Ad platforms report what they want credit for. We report what your finance team would ask about:

A working account, week by week · indexed, week 1 = 100

60 80 100 120 140 160 1 2 3 4 5 6 7 8 9 10 11 12 WEEKS INDEX, WEEK 1 = 100 WK 1 = 100 New customers Cost per customer +67% −39% SCHEMATIC
01

Cost to acquire a customer

CAC: what you pay in advertising to win one new customer.

02

Payback period

How many months until a customer has paid back what it cost to win them.

03

New-customer revenue and MER

Total revenue divided by total ad spend, so the whole account is judged together.

04

Contribution after ad spend

What is left once the ads are paid for.

A short summary every week. A monthly review with the numbers reconciled against your own sales data.

05 · How we start

Start with an audit. Then 90 days against agreed targets.

01

Acquisition audit, 2 weeks

A deep review of your ad account, tracking, creative and landing pages. You get a written plan: the three changes we would make first and what each should be worth. €1,900, credited in full against the first month if you continue. If the plan does not show changes worth at least €1,900 a month, you do not pay.

02

90-day engagement

We run the engine for 90 days against targets agreed in writing before we start. Weekly summaries, a monthly review.

03

Ongoing

After 90 days, month to month. You stay because the numbers work.

06 · The audit

What the audit looks like

Illustrative example. A subscription brand spending €18,000 a month on paid social.

Where the account stands

€18,000Monthly spend
150New customers a month
€120To win a customer
€25Monthly margin per customer
93%Monthly retention
5.7Months to payback

The three changes we would make first

01

Tracking counts sales twice

Meta reports 210 purchases a month. The shop shows 150. The pixel and the Conversions API send the same purchase without a shared event ID, so budget is being scaled on numbers that are 40% too high. Two ad sets that look profitable cost €190 per real customer.

Fix
Deduplicate events and reconcile against shop data every week. Move €4,000 a month from the two weak ad sets to the ones that win customers under €100.
Worth
About 20 more customers a month at the same spend.
02

Three ads carry the account, and they are wearing out

80% of spend runs through three ads. Each person sees them almost five times. Click-through has fallen 35% in six weeks, and cost per customer is rising with it.

Fix
Six new concepts across three angles, tested against each other, and fresh concepts every month after.
Worth
Bringing cost per customer from €120 back toward €100, about €3,000 a month at the current volume.
03

Paid traffic lands on the homepage

Ads send visitors to a homepage built for returning customers. Mobile conversion is 1.1%, and checkout requires creating an account first.

Fix
One landing page for the offer in the ad, with guest checkout.
Worth
Lifting mobile conversion to 1.5% means about a third more customers from the same clicks.
Estimated total €4,000–6,000 a month At current spend, before any increase in budget.

The full audit also covers audience structure, offer and pricing tests, and a 90-day target we would agree to in writing.

07 · Pricing

Two ways to pay. Agreed before we start.

The audit is a fixed €1,900. What the engagement itself costs is set after the audit, against your ad spend and the targets we agree, so you are quoted on the account we have actually looked at.

The audit guarantee: if we cannot show you changes worth at least €1,900 a month, calculated from your own sales data, the audit is free.

01

Fixed monthly fee

You know the cost in advance and keep everything the ads bring in.

02

Base fee plus performance bonus

A lower base fee plus a bonus when results beat the agreed target. We earn more only when you do.

Ad spend is separate and paid from your own account · You own the ad account, the data and the creative

Book an acquisition audit ->

08 · Contact

Tell us what you sell and where the numbers should be.

We read every message and reply with a straight answer on whether we can move your numbers. Usually the same day.

  • An honest answer, not a pitch deck
  • If the fit is not there, we say so
  • No chasing afterwards
Markets

Or email denys@demovix.com